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Quantitative Analysis in Marketing

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Quantitative Analysis in Marketing

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    Available in PDF Format | Quantitative Analysis in Marketing.pdf | English
    Moutinho (Author)
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
∗: statistics, demand analysis and forecasting:
∗: financial analysis, operations and control systems: and
∗: future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
--This text refers to an alternate Pdf edition.
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 92 pages
  • Moutinho (Author)
  • John Wiley and Sons Ltd (16 Oct. 1998)
  • English
  • 3
  • Business, Finance Law
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