Marketing/Administrative Pay: The facts you need to establish motivational pay plans for software marketing and administrative professionals, 1997-98
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How do we incentivize our marketing and administrative workers? Is base pay enough? How can we ensure that customers are put first and the right thing is done, fast? Every company needs effective marketers to get the right product, with the right message, in front of the right buyer at the right time. The skilled pros who can consistently make this happen are obviously quite sought after. What sorts of pay and incentive packages can attract and motivate such gifted marketers? Administration is an investment-with truly committed administrative workers, things get done correctly the first time. This speeds up delivery, improves customer service, and saves the company the cost of doing things over again-or worse yet, an unhappy customer. What pay levels do effective administrators demand? And what incentives and compensation methods motivate them to this "right the first time" performance? Marketing Administrative Pay, 1997-98 brings you the answers! This report tells you how much and how to pay the key product managers, marketing strategists, and product planners that your firm needs. It gives a complete picture of what administrative staff are getting paid-actual, current figures. If you make decisions about your company's hiring, salaries, incentives, and reporting structure, Marketing and Administrative Pay, 1997-98 will save you tremendous time and effort, while giving you the accurate information you need to support important decisions. The information in this report is the result of the largest software industry compensation survey ever conducted. More than 200 companies, representing 219 business units and 264 locations, gave us the full details on how they pay everyone in their firms. You'll get the facts about base pay, types of incentive plans, time frames for incentives, payment frequency, and reporting structures. The pay information for each job title is broken down to show the effects of key factors such as company size and product line, as well as showing pay differences across 13 geographic cost zones. No other software industry report can offer this quality of in-depth information from such a wide spectrum of companies. You'll get job-specific pay levels for these job families: marketing communications: finance and accounting: planning and legal: and human resources and administrative services. Marketing and Administrative Pay, 1997-98 covers key issues like: planned salary increases: current salary ranges: the most popular non-cash awards: incentives and eligibility: incentive payment frequency: measuring performance against objectives: long-term incentives-what are they and who's getting them: organizational charts showing how today's marketing, finance, and human resources departments and administrative staffs are structured: and overtime.